EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 d...(展开全部)

Eating the Big Fish is on fire with ideas. Best in the marketplace." -Steve Hayden, President, Worldwide Brand Services, Ogilvy and Mather "In 1986, the Levi's Dockers brand challenged the biggest fish in the men's apparel sea, Haggar. And we beat the pants off them! In his new book, Adam Morgan adroitly presents many of the same fundamental marketing principles which worked...(展开全部)

Eating the Big Fish is on fire with ideas. Best in the marketplace." -Steve Hayden, President, Worldwide Brand Services, Ogilvy and Mather "In 1986, the Levi's Dockers brand challenged the biggest fish in the men's apparel sea, Haggar. And we beat the pants off them! In his new book, Adam Morgan adroitly presents many of the same fundamental marketing principles which worked...(展开全部)

EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 d...(展开全部)

理查德·鲁梅尔特（Richard Rumelt） 知名战略管理思想家，加州大学洛杉矶分校安德森管理学院名誉教授，著有《好战略，坏战略》。他曾任美国宇航局喷气推进实验室系统工程师，负责木星探测任务的“旅行者计划”，1966年开始研究战略问题，是全世界战略研究重要的三位先驱人物之一。 《经济学人》评价其为“当今25位具世界影响力的管理思想家之一”，麦肯锡公司评价其为“战略中的战略家”。

理查德·鲁梅尔特（Richard Rumelt） 知名战略管理思想家，加州大学洛杉矶分校安德森管理学院名誉教授，著有《好战略，坏战略》。他曾任美国宇航局喷气推进实验室系统工程师，负责木星探测任务的“旅行者计划”，1966年开始研究战略问题，是全世界战略研究重要的三位先驱人物之一。 《经济学人》评价其为“当今25位具世界影响力的管理思想家之一”，麦肯锡公司评价其为“战略中的战略家”。

Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge from Jean-Noël Kapferer, a world-renowned luxury analyst. Each chapter addresses a specific issue relating to the luxury growth challenge such as sustaining the 'luxury dream', adapting the internet to luxury demands, re-widening the gap with premi...(展开全部)

"The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do." Although anyone...(展开全部)

"The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do." Although anyone...(展开全部)

A new field of collective intelligence has emerged in the last few years, prompted by a wave of digital technologies that make it possible for organizations and societies to think at large scale. This “bigger mind”―human and machine capabilities working together―has the potential to solve the great challenges of our time. So why do smart technologies not automatically lead to s...(展开全部)